Australia Luxe 

Photoshoot Art Direction & Look-book Design

The challenge was the create an Australia Luxe look-book for Secretsales UK. Secretsales wanted to help promote their latest inventory of Australia Luxe sheepskin boots in time for the coming colder months, as a small brochure in customer deliveries.

 

A simple backdrop was used, as to not distract from the boots and the model's clothing remained stylish and effortlessly casual, as to not alienate customers and still feel attainable and on-trend to a wider audience.

 

Inspired by trans-seasonal autumn, creative strokes of colour are featured throughout the mini-look-book, with reds, yellows, and peek-a-boo greens to bring the whole look-book together.

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© 2020 by Cathy Frank Studio. See art at cathyfrankstudio.com