As part of March into Merivale, a competition between some of Merivale's best chefs was formed to decide who can make the ultimate burger. People who bought tickets would be able to try each burger, ultimately casting their vote to crown the ultimate burger.

 

Inspired by vintage boxing posters, comics and super-heroes, I designed all the collateral, from the posters to the logo as well as web assets and everything in between.

 

On the night large video animations played hyping the crowd into a frenzy in a boxing ring placed centre stage in Palings. The burger to rule them all in the end was the Papi Chullo Burger made by Pat Friesen and Chris Hogarth.