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El Loco X Olmeca Altos Plata Tequila Cinco de Mayo

Visual Identity and Event Theme

Merivale's Mexican restaurants, El Loco at the Slip in & Excelsior in Sydney, in partnership with Olmeca Altos Plata Tequila, wanted to throw a massive Cinco de Mayo party.​

 

Nacho Average Fiesta was born to unleash your inner "fanático", inviting people to release their inhibitions and grab a tequila.

 

Inspired by vintage Mexican typography and art, infused with bold colour, I created Lucha Libre and Frida Khalo double-sided flyers that also double as masks, along with bespoke cocktail kits sent out to various influencers to create hype for the event.

The kit contained step by step instructions on creating various Olmeca Altos Plata Tequila cocktails, with a photoshoot that was art directed and overlooked by myself as well as watermelon juice with designed label, cup and personal letter.

The campaign was designed to be looked at, without a doubt a captivating artwork that isn't scared of a good time.